Metasearch Bidding Automator

Automation module that reads the live rate calendar from your SiteMinder account and adjusts commission bids on the major hotel metasearch surfaces every fifteen minutes based on occupancy, lead time, source country, device class and channel margin. Includes a dedicated dashboard with click, booking and cost-per-acquisition metrics, plus per-market bid modifiers for your top ten source countries and dayparting rules for weekday-versus-weekend inventory. Full commission-based bidding supported. Price feeds are compliant with the standard hotel price XML specification and pass validation on submission. Requires an approved metasearch partner account and an active SiteMinder subscription. All bidding activity is versioned so revenue teams can roll back to any prior strategy in a single click.